Our Story
Our Why Will Never Change
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| Founded in the heart of Brooklyn in 2021 by Brian Johnson, Carbon Chains Cycling Co. is more than just an apparel brand – it's a cultural movement. We craft timeless cycling apparel and lifestyle pieces that seamlessly transition from the bike lane to the streets, reflecting the vibrant energy of urban life. Our designs are infused with the essence of city living, urban culture, and the rich tapestry of Black experiences, creating a unique and authentic brand identity.
At Carbon Chains, we believe that cycling is more than just a sport; it's a way of life. It's about exploring the city, pushing boundaries, and connecting with a diverse community. We're committed to empowering cyclists of all backgrounds, inspiring them to embrace the freedom and adventure that two wheels can offer. Our apparel is designed to enhance performance and style, enabling riders to express their individuality and passion both on and off the bike. |
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Through our storytelling, we aim to celebrate the resilience, creativity, and strength that define urban communities. We believe that by amplifying these voices and experiences, we can foster a more inclusive and connected cycling culture. Carbon Chains is dedicated to creating a space where everyone feels welcome, inspired, and empowered to ride their own path.
Carbon Chains Co. is an apparel company that specializes in curating uniquely designed Road, MTB, BMX and general cycling apparel for men and women. We are here to disrupt road cycling culture with reimagined styles & designs and compelling design stories tied to history and culture. We believe that everyone is an athlete and we seek to bring the best athlete out of our supporters with bold, confident and comfortable apparel, community events, and health awareness. We believe technology fuels future innovation and is the future of sports wear.
Cycling is the most freeing experience and to be free is to live. We want to encourage and inspire individuals to make space for freedom, to work hard, and to enjoy the company of others while doing it. We are at the intersection of sports, art, and culture and believe that the best athlete can surface when we cultivate a space where the three exist. We already got everything we need. It is in us.
Founder & Team
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Brian Founder, Creative Director
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" I love to ride because it brings me silence, happiness, joy, and a great work out. I can reimagine a world were cyclist and cycling is the center of local transportation and I want to support that narrative, grow and attract more people to the joys and benefits of cycling. I love design. It allows me to be crafty and creative with the visions, colors, places, experiences and the feelings that life has granted me. I hope my designs and creations reach people in ways that are transformative, that make them want to move, and become the best version of themselves. " |
Team & Creatives
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Eric Founder of Catowatts, Film Maker |
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