Unveiling the Carbon Design Lab & It's two Tenants
by Brian Johnson
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Transformation with Maturity
When Carbon Chains Cycling Co. embarked on its journey in 2021, it had a clear mission: to disrupt the cycling apparel landscape and redefine the way we experience cycling culture. Our founder, Brian, envisioned a brand that transcended the ordinary, a "house of art & expression" inspired by iconic storytellers like Nike, Bandai, Lego, Notion, and Nintendo. From this vision, the Carbon Design Lab was born - an infinite space where the worlds of cycling and art converge, and creativity knows no bounds.
A New Era, Carbon Design Lab
The Design Lab represents a haven for artistic exploration, sparking curiosity with the simple question: "What will this lab create?" The answer is an ever-evolving tapestry of cycling-inspired apparel and lifestyle products, spanning athletic wear, casual pieces, travel essentials, and even home goods. It's a testament to the brand's commitment to pushing boundaries and embracing the unexpected.
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We're excited to announce a new chapter in our journey with the introduction of NYC tenants Tycoon and Makayla (T&M). This dynamic duo serves as a heartfelt tribute to Brian's late best friend and brother, Tyler McKenzie, who played an integral role in shaping the brand's vision and character. T&M embody the spirit of Carbon and the Design Lab, representing our flagship and home in NYC.
As part of this brand evolution, we're thrilled to unveil our Fall/Winter hoodie, a statement piece that captures our passion for bold, timeless, and fun apparel. Stay tuned for pre-orders, coming soon!
At Carbon Chains, we're not just about cycling; we're about fostering a community of individuals who share a love for art, expression, and the freedom of the open road. Join us as we continue to explore the intersection of cycling and creativity, and stay tuned for the exciting innovations that emerge from the Design Lab. Check out our community page for screen saver, and more.
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